I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel
— Maya Angelou
North Scottsdale, DC Ranch headshot

These are my "Love Bugs"

North Scottsdale, North Phoenix Doula

I am Ashley Wain, a Certified Labor Doula. I was born and raised in Arizona, yes I know we are rare! I live in Scottsdale but help women and families all over Phoenix. I have an amazing husband and 2 awesome kids. When I'm not at a birth or with a client, I'm wiping a tush, cleaning snot, or playing super heroes!  

I decided to become a Doula when I realized how many women feared the "birth-day". I saw how many moms were unaware of how much control they really have and the amount of options available, I was one of those moms until my Doula inspired me.

In our world today, there is so much judgement surrounding birth. It is so important to remember to trust your body and know that there is no "right" way to birth. It's about having a team that supports you, believes in the process, and educates you of all options so you can make the decision that is best for you and baby. 

Personally, I delivered my babies with and without an epidural, I have labored at home and I have labored at the hospital. I have experienced childbirth with and without a Doula. I encapsulated my placenta with my daughter but not with my son. My births were very different, but both very memorable. I truly understand and believe that birth is not about picking the "right" path, it's about picking YOUR path. 


Natural Essentials are products hand-made in Scottsdale, AZ. I had the hardest time finding affordable natural products that would work for everyone. Something gentle enough but very effective. After tons of research, tests, and recipe trial and errors, I put together my 5 Natural Essentials. They cover everything from nursing & postpartum to cuts, scrapes and burns. 

"We LOVE the Bangin' BooBoos ointment in our house. My son has a runny nose from allergies this week and a little on his raw, red nose is like magic. I am also pregnant and can't wait to use the Gnarly Nips when my baby comes!" - Chandler Mama

"...She helped me discover new products like her Prenatal and Postpartum Survival Kit. This kit is seriously my life saver - I use everything in it. I plan on ordering this kit for all my expecting friends..." - Scottsdale Mama

"I absolutely love LBD's product line! Gnarly Nips has been a lifesaver since my daughter was born, especially during the first few weeks. I'm so glad to have found something that that works so well, and that is all natural and Lanolin-free" - Yuma Mama